Visual Identity Guidelines: Thunderbird
Thunderbird Logo Usage
The Thunderbird logo is to be displayed in its entirety on either a solid light or dark background (avoid mid-tone or strongly colored backgrounds). Note that the shadow is part of the logo and should not be excluded. The logo should not be displayed in parts, with color variations, or with other elements superimposed on top of the logo.
The logo should not be displayed on screen at any smaller than 24px tall (with the exception of system icons that demand smaller sizes). The logo should not be displayed in print at any smaller than 3/8" tall.
Thunderbird logo on white and black background
Thunderbird Logo/Wordmark Usage
The Thunderbird logo may be displayed on its own without the accompanying “Thunderbird” text. When displayed with the accompanying “Thunderbird” text, it must be displayed in one of the following two arrangements.
When displayed with the Thunderbird logo, the product name “Thunderbird” should be rendered in the MetaBoldLF-Roman font in the appropriate size in relation to the logo as indicated in the figures above. The text must be rendered in the hex color #105399 (RGB: 16, 83, 153).
The should not be displayed on screen with the logo portion at a size any smaller than 24px tall. The logo should not be displayed in print with the logo portion at a size any smaller than 3/8" tall.
Thunderbird logo/wordmark in horizontal orientation
Thunderbird logo/wordmark in vertical orientation
The Thunderbird logo and wordmark should not be displayed in modified or displayed in ways that visually compromise the logo. The following figures highlight some common mistakes to avoid when displaying the logo and wordmark.
Common Wordmark Mistakes (clockwise from top-left):
incorrect font face, incorrect font color, non-standard orientation and sizing of logo and text, incorrect logo/text size ratio
Common Wordmark Mistakes (left-to-right):
missing shadow, incorrect colors, incomplete logo, strongly colored background, strong patterned background